“The man,” chiseled, detached, suave, and handsome beyond belief, was selling “not just a shirt but the promise of urban sophistication,” says biographer Deborah Solomon. You resemble the advertisement of the man. The Arrow Collar Man predates Jay Gatsby by 20 years, and, critics believe, is referenced when Daisy Buchanan says to Gatsby: “You always look so cool. This sophisticated yet implicitly sybaritic sex symbol hawked the wares of the Troy, New York–based Cluett, Peabody & Co., Inc., purveyors of detachable crisp collars and cuffs, which men attached to the body of their dress shirts.
Laird Borrelli-Persson wrote in Vogue in June 2017: “ The Arrow Collar Man was an early 20th-century sex symbol who, in his day, had about as large a place in the pantheon of hotness as Rudolph Valentino, Elvis, and the Marlboro man. The Arrow-Collar man makes an appearance in the text of F. Leyendecker’s creation, the “Arrow-Collar Man,” modeled from his long-term companion Charles Beach, became an iconic figure, helping to define fashion trends. (Leyendecker was the only person to illustrate more SEP covers than Rockwell did, the former clocking in at 322.) The young Norman Rockwell idolized Leyendecker, with whom he was friendly and social. He settled in New Rochelle, New York, which became a haven for illustrators in the 1920s. Leyendecker is known primarily for his magazine covers for Success, Colliers, and The Saturday Evening Post as well as his elegant and lucrative advertising work for Arrow Collar, Kuppenheimer Clothing, and other companies in the 1920s and 30s.
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